In the beginning, there was a group of enthusiastic people who lived and breathed Web3. Just engineers and clever minds with an outlandish idea: to bring the ETH community to Belgrade and create an unforgettable event. As bright as they were, these folks were inexperienced in marketing. Okay, they were complete amateurs (notice how we’re [...]
“Hogwash. Logical salto mortale. You can't do anything properly if you suck at it.” Your thoughts may sound this way after reading the title, and you are entirely correct. But here's another perspective on the title. Take the very term Web3. It has existed for less than a decade, or to be precise, Gavin Wood [...]
Headless body in topless bar. If you think headlines can not be as effective as poetry, read the previous sentence again. It refers to the New York Post’s famous headline about a homicide in a striptease club almost 40 years ago. And it often serves as a blatant example of the unreal power that headlines [...]
Congratulations, you’ve just published your new fabulous, heavyweight, SEO-driven blog post about the topic you have been mastering for years. Or let's say, congratulations, you just threw a snowflake into the avalanche of lookalike content. A disappointment like this raises a million-dollar question: How to get noticed when literally every company is pushing the pedal on [...]
