EMPLOYER BRANDING
MAKING WORK HUMAN
Considering thousands of hungry mouths, it's not easy to attract top-notch talents today, no matter how "competitive" your salaries are and how "dynamic" your environment is. And it's even harder to retain the existing ones.
To obtain a long-term harmonic relationship with its employees, a company must genuinely care about the people.
Sounds simple? Couldn't be farther from it.
EB CHALLENGES WE MASTERLY JUGGLE FOR YOU:
・EMPLOYER BRANDING STRATEGY
An indispensable foundation for your employer branding building blocks. The touch base. The clear answer for almost every perplexity an employer can encounter.
・EMPLOYER BRANDING CONSULTING
No strategy is eternal. We’ll tweak, calibrate and adjust the system to adequately respond to every turbulence.
・EMPLOYER BRANDING CONTENT
Ahh, omnipresent content. A swiss knife for every business purpose. Be careful, we’ll keep it sharp to attract and retain talents for you.
・EMPLOYER BRANDING CAMPAIGNS
A proven method for making a loud splash. Get ready to grab all benefits from the tsunami.
・CULTURE MARKETING
The most effective way to portray your substance, purpose and uniqueness as a company.
・CSR
To be recognized don’t forget to go beyond business. Show humility and improve the lives of people around you.
Curious about taking your employer branding activities on a higher level but not sure how to properly do it?
Everyone wants sweet; you try sour.
CONTENT MARKETING
THE POWER OF WORDS
Using words, a company can make either a deal or a disaster.
Unusual Sour helps you to choose the victorious side. Let meticulously chosen words fitted into meaningful sentences be your effective business weapon.
Whether you need biblically detailed and immersive white papers or laconic and witty social media posts, we will be your compelling wordsmith for every B2B purpose.
CONTENT CHALLENGES WE WILL MASTERLY JUGGLE FOR YOU:
CONTENT STRATEGY・
A 10 000-lightyears overview of every content move you should make in order to dominate the market
CONTENT DEVELOPMENT & EXECUTION・
Gathering ideas. The deepest research. Outlining. Scheming. Writing. Editing. SEO writing. More writing. Better writing. Hemingway writing. Designing. Delivering. Analyzing data. Improving. Endless loop
CONTENT DISTRIBUTION・
We’re finding the most suitable channels to drop your content around the network since 2021. Well, this “since 2021” will sound mightier in the years to come.
LEAD & DEMAND GENERATION CONTENT・
Picturesque content pieces for every inch of your funnel.
UX CONTENT MARKENTING・
Content fundamentals that enchant. Concise. Crystal-clear. Persuasive. We can make people fall in love with your error 404 page.
SAAS CONTENT MARKETING・
Furious ride in short cycles. Heavy-weight SEO. Almost prompt decisions in this niche mean your content must be eye-catching, informative, and problem-solving-oriented.
You have plenty to say, but potential customers always hear babbling, gurgling, and murmuring from you?
Please, consult a storyteller as soon as possible.
Yes, that's us.
PRODUCT MARKETING
FROM IDEAS TO ACTION
Your fantastic state-of-the-art product is worth zero without context. We can't wait to use magic* to ennoble the core of your business and help you smash the market.
*Magic is just a metaphor for our cocktail consisting of knowledge, strategies, tactics, valuable data, iterations, storytelling, and a lot of courage to avoid cliches.
PRODUCT CHALLENGES WE WILL MASTERLY JUGGLE FOR YOU:
・GO-TO-MARKET STRATEGY
The-tiniest-detail map to help you find the shortest path to avoid getting lost in the dark swamp full of monsters
(yeah, by that, we refer to the market)
・PRODUCT LAUNCH
The Holy Bible for your new product set in motion. Except for the giant impact, nothing less.
・BUYER PERSONA
Analyze the very DNA of an ideal customer for your product/service. Get to know them even better than yourself.
・POSITIONING
Determining the essence of your product, its idiosyncratic nature, and how the hell it would help someone to get away from nightmares.
・MESSAGING
Firstly, we will humanize your product. And then they will sing like Johnny Cash/Aretha Franklin
・SALES ENABLEMENT
Feed your sales force with the high-nutritive delicacies and let them do the magic.
