Our story

OUR STORY

and why it matters to you

We are a sophisticated web3-first marketing machine specialized in transforming a brand’s gibberish into magnetic poetry.

Our obsession is to exploit the unusual marketing side and help tech companies distillate their unique sound from the noisy environment.

Full-Stack

FULL-STACK

marketing services

EMPLOYER BRANDING1

STRATEGY

This is where we get prudent to help you set and achieve long-term goals. You know, 200-slide presentations, complexity over simplicity, heavy usage of marketing jargon, and headache as the only inevitable outcome. No, no, the opposite.

CONTENT MARKETING

CREATION

This is when we get imaginative to make sure we stick into your ideal customer's/employee's head. You know, endless brainstorming sessions to come up with the most obvious solution you've ever seen. No, no, the opposite.

KOKTEL

MANAGEMENT

This is where we get analytical to get things done. You know, we refresh analytics every minute and celebrate even the tiniest changes in the number of impressions of your latest two-like post on social media. No, no, the opposite.

they made us

Blush

BLUSH

  • Petar Popović

    Unusual Sour helped us successfully kickstart our project. Marketing tactics applied to building a web3 community plus investor introductions, along with a ton of helpful advice — they provided the whole package.

    Petar PopovićRenfter
  • Nataša Kirić

    Communication was smooth and professional. Delivery is fast and high-quality. From Unusual Sour, you can also expect an analytical approach and good argumentation on how you can do even better from what you’ve had in mind. They approach the task not as a company you hired, but as the extension of your team.

    Nataša KirićCodetribe
  • Dino Delić

    The combination of experience and fast and open communication allows us to have excellent cooperation with Unusual Sour. Their effective tactics and honest feedback to our sometimes cliched attempts helped us attract talents and position ourselves in the tech map the way we always wanted.

    Dino DelićFishingBooker
  • Čedomir Rackov

    In a ridiculously fast-evolving blockchain ecosystem, Unusual Sour has been helping us to deliver the right messages on time. Great ideas and products are useless without good content, and their heavy-research-based and witty writing hits the bullseye every time. Happy to have them on this journey.

    Čedomir RackovCryptofans
  •  Lazar Vlaović

    Our first impression about Unusual Sour was: “These guys are crazy about employer branding.” They haven’t just provided us with great results but also infected us with passion and taught us how to anticipate our current employees’ needs and attract the new.

    Lazar VlaovićUpgrade

We love covering marketing processes end-to-end. The scope of our services is a basket full of fruits — grab what you desire most.

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