Our story and why it matters to you

OUR STORY AND WHY IT MATTERS TO YOU

We are a sophisticated web3-first marketing machine specialized in transforming a brand’s gibberish into magnetic poetry.

Our obsession is to exploit the unusual marketing side and help tech companies distillate their unique sound from the noisy environment.

EMPLOYER BRANDING

MAKING WORK HUMAN

EMPLOYER BRANDING1

Considering thousands of hungry mouths, it's not easy to attract top-notch talents today, no matter how "competitive" your salaries are and how "dynamic" your environment is. And it's even harder to retain the existing ones.

CONTENT MARKETING

THE POWER OF WORDS

CONTENT MARKETING

Using words, a company can make either a deal or a disaster. Unusual Sour helps you to choose the victorious side. Let meticulously chosen words fitted into meaningful sentences be your effective business weapon.

PRODUCT MARKETING

FROM IDEAS TO ACTION

KOKTEL

Your fantastic state-of-the-art product is worth zero without context. We can't wait to use magic* to ennoble the core of your business and help you smash the market.

More than clients

More Than Clients

They made us blush

They Made Us Blush

  • Petar Popović

    Unusual Sour helped us successfully kickstart our project. Marketing tactics applied to building a web3 community plus investor introductions, along with a ton of helpful advice — they provided the whole package.

    Petar PopovićRenfter
  • Nataša Kirić

    Communication was smooth and professional. Delivery is fast and high-quality. From Unusual Sour, you can also expect an analytical approach and good argumentation on how you can do even better from what you’ve had in mind. They approach the task not as a company you hired, but as the extension of your team.

    Nataša KirićCodetribe
  • Dino Delić

    The combination of experience and fast and open communication allows us to have excellent cooperation with Unusual Sour. Their effective tactics and honest feedback to our sometimes cliched attempts helped us attract talents and position ourselves in the tech map the way we always wanted.

    Dino DelićFishingBooker
  • Čedomir Rackov

    In a ridiculously fast-evolving blockchain ecosystem, Unusual Sour has been helping us to deliver the right messages on time. Great ideas and products are useless without good content, and their heavy-research-based and witty writing hits the bullseye every time. Happy to have them on this journey.

    Čedomir RackovCryptofans
  •  Lazar Vlaović

    Our first impression about Unusual Sour was: “These guys are crazy about employer branding.” They haven’t just provided us with great results but also infected us with passion and taught us how to anticipate our current employees’ needs and attract the new.

    Lazar VlaovićUpgrade
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